New marketing strategy for PolanenPark

Greater emphasis needs to be placed on the ‘hidden’ qualities of PolanenPark. This was one of the conclusions of the effort to re-explore the market opportunities for PolanenPark, which was launched in 2010 in response to the economic slowdown. An important guideline in identifying the market for PolanenPark was the ‘cluster strategy’. Knowledge of specific sectors (clusters) was used in the search for the ‘perfect match’ between these sectors and PolanenPark. The aim was to create a business environment in which companies already established can benefit from excellent facilities specifically geared toward their sector, advantages of scale, outstanding network opportunities and a good collective market visibility.

Hard at work in a pleasant environment

The reorientation demonstrated to us that PolanenPark is a perfectly suitable location for construction companies, transport companies, recycling companies, wholesalers, developers and industrial production companies. It has plenty of space to accommodate heavier types of industry, i.e. companies in environmental categories 2 through 4. What distinguishes PolanenPark from the competition is the way it offers companies engaged in somewhat heavier types of industry a high-quality environment that is both green and pleasant.
New marketing channels

The implementation of this new strategy has led to new and exciting forms of communication and marketing: an updated website, a direct-marketing flyer and soon a new brochure.